Marketing Affiliates, Influencers, and Purchase Decisions of Shopaholic Users in Jakarta

This study aims to examine the influence of Affiliate Marketing with indicator content marketing, continuous marketing and personal influencers indicators expertise, attractiveness trust in purchasing decisions product choice, brand purchase number purchases on Shopee users South Jakarta. The data collection method used a purposive sampling technique predetermined criteria. analysis multiple linear regression using SPSS V25 software. To results research, has significant effect users, value 5.489, 5.501. F test 0.000 < 0.05, which means Ha is accepted H0 rejected, there effect. There relationship between independent variable (X1) (X2) decision selection (Y).